The Art of War Quotes


The Art of War


The Art of War (Chinese: 孫子兵法; lit. ‘Sun Tzu’s Military Method’, pinyin: Sūnzi bīngfǎ) is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC).

The work, which is attributed to the ancient Chinese military strategist Sun Tzu (“Master Sun”), is composed of 13 chapters. Each one is devoted to a different set of skills or art related to warfare and how it applies to military strategy and tactics.

For almost 1,500 years it was the lead text in an anthology that was formalized as the Seven Military Classics by Emperor Shenzong of Song in 1080.

The Art of War remains the most influential strategy text in East Asian warfare and has influenced both East Asian and Western military theory and thinking and has found a variety of applications in a myriad of competitive non-military endeavors across the modern world including espionage, culture, politics, business, and sports.

When you start to read Sun Tzu’s words, you may realize that they have very real applications to modern life, especially if you are in a position of leadership or if you deal regularly with strategic questions.

These musings can be applied to practical problems you may be trying to solve, and they can also be good starting points for more theoretical reflection.

Topics that span from philosophy and wisdom to strategy and leadership, here are the most notable quotes from The Art of War.


Quotes on the Philosophy of War


  • “The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin.”
  • “All warfare is based on deception.”
  • “It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on.”
  • “The skillful soldier does not raise a second levy, neither are his supply-wagons loaded more than twice.”
  • “To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.”
  • “He will win who knows when to fight and when not to fight.”
  • “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
  • “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.”
  • “Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated.”
  • “Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.”
  • “Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.”
  • “Energy may be likened to the bending of a crossbow; decision, to the releasing of the trigger.”
  • “Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.”
  • “If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.”
  • “In war, practice dissimulation, and you will succeed.”
  • “If the enemy leaves a door open, you must rush in.”
  • “We cannot enter into alliances until we are acquainted with the designs of our neighbors.”
  • “The experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss.”
  • “If you know the enemy and know yourself, your victory will not stand in doubt.”

Quotes on War and Leadership


It is clear throughout The Art of War that victory is explicitly related to the strength of an army’s leader. Sun Tzu’s advice for generals and commanders applies to many kinds of leaders.

  • “The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand.”
  • “The general who is skilled in defense hides in the most secret recesses of the earth; he who is skilled in attack flashes forth from the topmost heights of heaven.”
  • “The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success.”
  • “Simulated disorder postulates perfect discipline; simulated fear postulates courage; simulated weakness postulates strength.”
  • “Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.”
  • “The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”
  • “All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
  • “Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.”
  • “He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.”
  • “The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.”
  • “Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous.”
  • “We are not fit to lead an army on the march unless we are familiar with the face of the country—its mountains and forests, its pitfalls and precipices, its marshes and swamps.”
  • “Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.”
  • “No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique.”
  • “What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.”
  • “When the general is weak and without authority; when his orders are not clear and distinct; when there are no fixed duties assigned to officers and men, and the ranks are formed in a slovenly haphazard manner, the result is utter disorganization.”
  • “If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding.”
  • “Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.”
  • “The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.”
  • “A leader leads by example not by force.”

Quotes on War and Strategy


Sun Tzu’s strategic counsel can still be used in the 21st century. Whether you are creating a business strategy or devising steps to pursue a personal goal, these quotes from The Art of War may offer some valuable insights and guidance.

  • “Hold out baits to entice the enemy. Feign disorder, and crush him.”
  • “If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him.”
  • “Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.”
  • “The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers.”
  • “The clever combatant looks to the effect of combined energy, and does not require too much from individuals.”
  • “You can be sure of succeeding in your attacks if you only attack places which are undefended.”
  • “O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy’s fate in our hands.”
  • “Numerical weakness comes from having to prepare against possible attacks; numerical strength, from compelling our adversary to make these preparations against us.”
  • “Knowing the place and the time of the coming battle, we may concentrate from the greatest distances in order to fight.”
  • “In making tactical dispositions, the highest pitch you can attain is to conceal them.”
  • “Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.”
  • “To take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of deviation.”
  • “Let your rapidity be that of the wind, your compactness that of the forest.”
  • “In raiding and plundering be like fire, in immovability like a mountain.”
  • “Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety.”
  • “Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground.”
  • “Walk in the path defined by rule, and accommodate yourself to the enemy until you can fight a decisive battle.”
  • “At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.”
  • “If it is to your advantage, make a forward move; if not, stay where you are.”
  • “If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.”
  • “Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”




Books I  💚 ly Recomend

“So many books, so little time.”

Frank Zappa

Good friends, good books, and a sleepy conscience: this is the ideal life.”

Mark Twain

“A book lying idle on a shelf is wasted ammunition.”

Henry Miller, “The Books in My Life
My Preciousssssssssss 😊🤗💚

Books I  💚ly reccomend

"The Compound effect" - Darren Hardy

"Algorithms to live by" - Brian Christian & Tom Griffiths

"Ikigai" - Hector Garcia & Francesc Mirales

"Thinking, Fast and Slow" - Daniel Kahneman

"Emotional Intelligence" - Daniel Goleman

"The magic of thinking Big" - David Schwartz,PHD

"Sapiens" - Yuval Noah Harrari

"Noise" - Daniel Kahneman & Oliver Sibony & Cass R. Sunsteen

"The tipping point" - Malcom Gladwell

“Blink” – Malcom Gladwell

“David & Goliath” – Malcom Gladwell

"The New Human Rights Movement" - Peter Joseph
(Zeitgeist - watch it 😉 )

"Zero to one" - Peter Thiel

"The intelligent Investor" - Benjamin Graham

"How to make friend and be successful" - Dale Carnegie

"Law of Success" - Napoleon Hill

“Think and Grow Rich” – Napoleon Hill

"Positive Thinking" - Napoleon Hill

"The Business Ideea Factory" - Andrii Sedniev

"Common Stocks & Uncommon Profits" - Philip A. Fisher

"The little book of common sense investing" - John C. Boogle

"Freakonomics" - Steven D. Levitt & Stephen J. Dubner

"Influnce" - Robert B. Cialdini,PHD

“The Psycology of Money” – Morgan Housel

“The Art of Strategy” – R. L. Wing

“Warren Buffet and the Interpretation of Financial Statements” – Mary Buffet & David Clark

“30+ Years of Lessons Learned from Warren Buffet & Charlie Munger” – Daniel Pecaut with Corey Wrenn

“CryptoTrading Pro” – Alan T. Norman

“Mastering Bitcoin” – Andreas M. Antonopoulos

“Mastering Ethereumn” – Andreas M. Antonopoulos

“The Internet of Money” – Andreas M. Antonopoulos

“The Bitcoin Standard” – Saifedean Ammous

“21 Lessons” - Gigi

"Book of Satoshi" - Phil Champagne

"Inventing Bitcoin" - Yan Pritzker, Nicholas Evans

"Digital Gold:The Untold Story of Bitcoin" - Nathaniel Popper

"Grokking Bitcoin" - Kalle Rosenbaum, David A. Harding

"Alghorithms Illuminated" - Tim Roughgarden

"Consumer Psichology and Consumer Behaviour" - Max Mittelstaedt

"Deep Work" - Cal Newport

“Biology of Belief” – Bruce Lipton

“The HoneyMoon Effect” – Bruce Lipton

“Ego is the Enemy” – Ryan Holiday

“A history of almost Everything” – Bill Bryson

“Psychology of Money” – Morgan Housel

"Rich Dad, Poor Dad" - Robert T. Kiyosaky

"CashFlow Quadrand" - Robert T. Kiyosaky

"Guide To Investing" - Robert T. Kiyosaky

“Atlas of AI” – Kate Crawford

“Use both sides of your brain” – Tony Buzan

“Mind Maps for kids” – Tony Buzan

“Study Skills” – Tony Buzan

"Mind Map Mastery" - Tony Buzan

“Atomic Habits” – James Clear

“The First and last Freedom” – J Krishnamurti

"The Emperor of all maladies" - Siddhartha Mukherjee

"A brief History of everyone who ever lived" - Siddhartha Mukherjee

"The Gene" - Siddhartha Mukherjee

“Business Adventures” – John Brooks

“Code Breaker” – Walter Isaacson

“A thousand Brains” – Jeff Hawkins

“Social Engineering” – Christopher Hadnagy

“The Innovators Dilemma” – Clayton M. Christensen

“Critical Path” – R. Buckminster Fuller, Kiyoshi Kuromiya

“Price of Tomorrow” – Jeff Booth

“Pedagogy of the Oppressed” – Paulo Freire

“The Sovereign Individual” – James Dale Davinson,William Rees-Mogg

“The Broken CEO” – Chris Pearse

“Pragmatic thinking and Learning” – Andy Hunt

“The Creature from Jekill Island” – G. Edward Griffin

“The Wealth of Nations” – Adam Smith

“The Law” – Frederic Bastiat

"The Bastiat Collection:Volume 1" - Frederic Bastiat

“Tools of Titans” – Tim Ferris

“An Essay concerning Human Understanding” – John Locke

“A treatise on Human Nature” – David Hume,Thomas Hill Green

“The Richest Man in Babylon” – George O. Clason

“Think Again” – Adam Grant

“The Alchemist” – Paulo Coelho

“Black Swan” – Nassim Nicholas Taleb

"The Rise of the Computer State" - David Burnham

"The Productivity Revolution" - Marc Reklau

"The Power of Habbit" - Charles Duhigg

"The Way Out" - Peter T. Coleman

"Digital Body Language" - Erica Dhawan

"The Promises of Giants" - John Amaechi

"Dedicated" - Pete Davis


"How to Change" - Kathy Milkman

"Substract" - Leidy Klotz

"The Psichogy of Selling" - Brian Tracy

"Awaken the Giant Within" - Tony Robbins

"Crushing It" - Gary Vaynerchuck

"The Power of Now" - Eckhart Tolle

"Sell or be Sold" - Grant Cardone

"The One Thing" - Gary Keller

"The Snowball" - Alice Schroeder

"Tap Dancing to Work:Warren Buffet on practically Anything" - Carol Loomis

"Extreme Ownership" - Jocko Willink, Leif Babin

"The Subtle Art of Not Giving a F*uck" - Mark Manson

"The Miracle Morning" - Hal Elrod, Robert Kiyosaki

"Tools of the Titans" - Tim Ferris

"Die Sheeple! Die!" - DJ Hives

"A few Lessons for Investors and Managers from Warren Buffet" - Peter Bevelin

"Warren's Buffet Ground Rules" - Jeremy Miller

"Limping on Water" - Phil Beuth, K. C. Schulberg

"Shoe Dog" - Bill Knight

"Where are the Customers Yacths" - Fred Schwed Jr.

"40 Chances" - Howard G. Buffet, Warren E. Buffet

"Clash of the Cultures:Investment vs. Speculation" - John C. Bogle, Arthur Lewitt

"Poor Charlie's Almanack" - Charles T. Munger

"Think Again" - Adam Grant

"Charlie Munger-The Complete Investor" - Tren Griffin

"Bull" - Maggie Mahar

"The Hard thing about Hard things" - Ben Horowitz


"Atomic Habbits" - James Clear

“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.”

Charles W. Eliot

“There is no friend as loyal as a book.”

Ernest Hemingway

“Make it a rule never to give a child a book you would not read yourself.”

George Bernard Shaw

“If you have a garden and a library, you have everything you need.”

Cicero

“Books are like mirrors: if a fool looks in, you cannot expect a genius to look out.”

J.K. Rowling

“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.”

Ralph Waldo Emerson

“A book must be the axe for the frozen sea within us.”

Franz Kafka

“The best books… are those that tell you what you know already.”

George Orwell, “1984

“My Best Friend is a person who will give me a book I have not read.”

Abraham Lincoln

“One glance at a book and you hear the voice of another person, perhaps someone dead for 1,000 years.

To read is to voyage through time.”

Carl Sagan

The list will always be updated…


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#1 Book of the Year I recomend reading…

“Ego is the Enemy”


“Re-read it each year. It’s that important.”

Derek Sivers, author of “Anything you want”

“This is a book I want every athlete, aspiring leader, entrepreneur, thinker and doer to read. Ryan Holiday is one of the most promising young writers of his generation.”

George Raveling, Hall of Fame Basketball Coach

“Ryan Holiday is one of his generation’s finest thinkers, and this book is his best yet.”

Steven Pressfield, author of “The War of Art” and “Gates of Fire

“Ryan Holiday has written a brilliant and engaging book, well beyond his years… It is invaluable.”

Brian Koppelman, screenwriter and director, “Rounders”, “Ocean’s Thirteen” and “Billions”

Ego Is the Enemy

“While the history books are filled with tales of obsessive, visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” – from the Prologue

Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.

The Ego is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures like Howard Hughes, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.

But why should we bother fighting ego in an era that glorifies social media, reality TV, and other forms of shameless self-promotion?  Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.


RYAN HOLIDAY


Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to appren­tice under Robert Greene, author of “The 48 Laws of Power”, and later served as the director of mar­keting for American Apparel.

His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors.

Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world.

He lives on a small ranch outside Austin, Texas. 


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